Intelocate is a cloud­ based system and mobile app where retailers configure a network of brand, vendor and sales associates to optimize execution in the retail channel. It simplifies the tasks of communications between the head office, brands and stores, keeping people current on what the store should look like and how new props and products should be featured, and confirms that the stores are executing as planned. Intelocate optimizes brand promotion, employee engagement, and customer experience in retail.